If you’ve been reading this blog for a while, then you know I love me some Xbox 360. Which means I also love the internet community built around the 360, called Xbox Live. Having just undergone a major update, there is a ton of potential for brands to get their name out. If you’d like [...]

I love the Phillies, Jimmy Rollins, and everything about this.

Today, Alan Wolk had a great post on creativity, and whether it still matters because good products sell themselves. He makes a lot of good points (as usual), but I think a big takeaway is something he just glances over. He talks about how if you dig strawberries and Cherrios, then you’ll probably like Strawberry [...]

Greg Verdino got me thinking a little more about in-game advertising with his rock solid slide show that he posted on his blog this week. I was going to do this as a comment, but figured it would just work better as a standalone. So, on to the thoughts! First off, in-game advertising is a [...]

If you haven’t heard about all this hooplah then just google “moms and Motrin” to find out the whole story. In any event, I just wanted to quickly weigh in with my required post on the subject. It looks like, in hindsight, that a bigger deal was made of it than necessary. The immediacy of [...]

And so are you. And pretty much everyone else you know. And despite what some people (get a job, hippies!) might say, it’s not really a bad thing. If not for the advertising, I wouldn’t have remembered what day Grand Theft Auto IV was coming out. I’m almost positive I would have never discovered The [...]

SaladWorks does not put a fork in the to-go bag. Roll? Check. Napkin? Check. Full brochure on catering services? (unfortunately) Check. Fork? No chance. You can call me old fashioned, but I’m not going to be the first in line to get my next event catered if they can’t even give me a fork with [...]

Let me start off by saying that I love Monster.com. It’s a great tool, and it helped me land the job I have right now. But their new slogan could have used a little more thought. “Your calling is calling.” It just seems a little awkward to me, memorable but awkward. Slogans are a powerful [...]