Now here’s some new marketing for you. Facebook recently announced it’s new advertising model, one that lets you “connect” directly with brands. To paraphrase the process: You can now become a “fan” of a brand (or music group, restaurant, web site, etc.) via your profile. Facebook then lets your friends know, along with a socially [...]

Here’s a new ad called “change” for Levi’s 501 Jeans. Give it a look. Now what were your initial thoughts? Shock at the exploding apartment? Puzzlement as to the deeper meaning? The first things I thought where: Who still uses phone booths? I can’t think of the last time I saw someone in one. Being [...]

Jaffe might have written the most important post you will read this year. It might not seem like it at first glance, but really think about the implications of those statistics. From his post: – 84% agree (strongly/somewhat), “Too many things are over-hyped now.” – 72% agree, “I get tired of people trying to grab [...]

It seems to me like every movie I see advertised on TV has been heralded as “The MUST SEE movie of the Summer!” or “The thriller that grabs you and won’t let go!” or something else equally fantastic. But have you ever looked closely to see where those quotes come from? I know a good [...]

In the sci-fi movie The Matrix (one of my favorites), there is a scene where a main character, Trinity, needs to quickly learn to pilot a helicopter. She relays the request to her operator, named Tank, who proceeds to “download” the necessary knowledge and expertise right into her brain. Obviously we’re not there in terms [...]

If you watch any TV, I’m sure you’ve seen this commercial for Dodge’s summer 2007 lineup. Rife with imagery trying to create associations and evoke feelings for the brand (hockey player collision?), the ad does a pretty good job of getting across the vibe that Dodge is going for. But the real trick is the [...]

What would happen if your favorite brand of cola stopped advertising? Would you stop buying it? What would happen if any of your favorite brands stopped advertising all together? Would we be able to survive in this unthinkable advertising vacum? My guess – absolutely. The thing about advertising is that it’s great for building brand [...]

You don’t often find companies taking direct shots at each other, but when they do it sure is fun! What’s your opinion of this? Do you think it’s beneficial or detrimental to marketing when companies go head to head?