A lot has been said about Barnes and Noble’s new eBook reader, nook. It’s got a lot of innovative features, and it looks to be the first legitimate contender to the Amazon Kindle, the current king of the castle. One feature that’s been getting a lot of press is the “LendMe” function which allows you [...]

I really like how Target is taking a play out of Disney and Dreamworks’ book here. And that play is the “something for everyone” humor. Just like the way that Disney and Dreamworks sneak in jokes written for the parents in kids movies, Target has managed to craft an ad speaking directly to parents, while [...]

Note: This is a continuation of a post from yesterday titled “Digital Natives Are Not That Important“ The Conquistador If Digital Natives are people that have been born into it, The Conquistadors are the ones who worked hard to show up, and make no question about it, they run this town. If you’re reading this [...]

Note: This is the first part of a two part series. See part two here. If you’re at all active in the blogging/new media/technology/futurist/marketing/social media space, you’ve probably heard the term “Digital Native”. In case you’re not part of that 8 word super-slash, or just missed the boat, a Digital Native is someone that doesn’t [...]

But it sure does look like it. I love hardcore gaming PC’s. I don’t know, but there’s just something about a computer with enough horsepower to run a small country that appeals to me. For a long time, these gaming computers looked just like their mundane cubicle-dwelling counterparts. If you think about it, that’s like [...]

Hello again. In case you’ve forgotten about me, my name is Matt J McDonald and I’m a new marketer. After taking most of December off, ANM will be back in full swing for the new year. In the spirit of New Year’s resolutions, lists, and hangovers, I’ve put together a short list of 22 surefire [...]

Here’s a new ad called “change” for Levi’s 501 Jeans. Give it a look. Now what were your initial thoughts? Shock at the exploding apartment? Puzzlement as to the deeper meaning? The first things I thought where: Who still uses phone booths? I can’t think of the last time I saw someone in one. Being [...]

Unless you’ve been living in a cave for the last 6-9 months, you know about Halo 3. Since the announcement, the marketing machine for the uber-anticipated 3rd episode has been in full swing. Some of it has been good, some if it has been not-so-good, some has been incredibly elaborate and intense and some of [...]