If you watch any TV, I’m sure you’ve seen this commercial for Dodge’s summer 2007 lineup. Rife with imagery trying to create associations and evoke feelings for the brand (hockey player collision?), the ad does a pretty good job of getting across the vibe that Dodge is going for. But the real trick is the [...]

You don’t often find companies taking direct shots at each other, but when they do it sure is fun! What’s your opinion of this? Do you think it’s beneficial or detrimental to marketing when companies go head to head?

To continue Old Spice’s new look and re-branding, they’ve re-released their body wash with a new package and a new ad campaign. I love it. The scary music, the dramatic cuts, the slow reveal of the soap, it all builds to the “aww gross!” moment. It’s semi-shocking, but definitely gets your attention. The moral of [...]

“Revolutionary” is a word that gets thrown around a lot, so you’ll understand my hesitation in using it. However, something is happening now that just might fundamentally change the way people get a lot of their information. Every morning, my Dad wakes up, grabs his coffee and spends about half an hour reading the newspaper [...]

I love TV on DVD. I’m not sure where it came from, or who thought of it first, but there’s no question that it’s good for viewers and networks. But there’s one huge opportunity that’s being missed. The hook. By selling a series’ first season at such high prices, they’re cutting out all the people [...]

I think it’s great when a company decides not to take itself too seriously. Enter Hyundai’s “Big Duh Sales Event“ All to often big businesses, especially car companies, can act very high and mighty. With this campaign, Hyundai explains that The Big Duh is the “biggest no-brainer you can have when purchasing a new car [...]

NBC has begun running the following commercial for it’s new show Chuck. The commercial, which intentionally appears subliminal, runs about 30 seconds. See what you can pick up. It’s a great shot at viral marketing. My guess is that they intended for people to TiVo or DVR this commercial, slow it down, and watch it [...]