Does it bother anyone else when they see cops speeding, making illegal u-turns, driving over medians, etc.? I understand that in the pursuit of bad guys that they have license to suspend the rules of the road, but how about when they’re not going after criminals? The fact that they can do almost whatever they [...]

Now I’m sure this kind of thing has been said before, but I feel that there’s more to the search engine optimization (SEO) industry than meets the eye. If you’re running a website or a business today, there’s no doubt you’ve heard of SEO. The industry, which appeared to have sprung up overnight, is booming. [...]

A lot of local advertising makes me either cringe or shake my head. Their attempts at humor or gimmicks usually fall flat, and in the end, they usually do more harm than good. With the large number of people receiving marketing or advertising degrees every year, who is there to work with the local advertisers? [...]

Have you seen any websites for marketing or advertising firms lately? Go ahead. Open another tab and search for some. Look at a few of them. Notice anything? They all look the same. They all have a short section about the firm, a quick list of their “core values” or “goals,” they list samples of [...]

As marketers (and we’re all marketers, some of us just get paid for it*), how do you feel about other marketing? Sometimes I see really good marketing (anything iPod, Geico cavemen, Southwest’s ding) and get excited because I realize it’s also good from a technical standpoint. Other times I see “good marketing” (Abercrombie stores/ads, Dove’s [...]

I was in a leather shop in Florence a little over a week ago. Soon after one of the salespeople discovered that I was a recent graduate (and therefore didn’t have much money) he leaned in, and as if sharing a little secret between us said, “Well, I’ll tell you what, I can give you [...]

My guess is that most adults don’t get it either. Sure they might understand that the intent was to go over your head, but does that make you want to get Verizon FiOS? I don’t think so. Which brings me to my next question: Can your marketing be explained to a 10 year old? Hopefully [...]

Ryan Howard doesn’t head to the plate with a whiffle ball bat. Dale Earnhardt Jr. doesn’t drive a 1989 Toyota Camry. Stephen Spielberg doesn’t make his movies with a HI-8 camcorder. So why are you still using a free domain name? If you’re serious about what you’re doing, then make sure you do it right. [...]