Archive for the ‘Blogging’ Category



A Revolution? Be a DIY Editor-in-Chief

August 9th, 2007 | Advertising, Analysis, Blogging, Communication, New Marketing | Matt | No Comments

“Revolutionary” is a word that gets thrown around a lot, so you’ll understand my hesitation in using it. However, something is happening now that just might fundamentally change the way people get a lot of their information. Every morning, my Dad wakes up, grabs his coffee and spends about half an hour reading the newspaper [...]



ASAP

July 5th, 2007 | Blogging, Communication, Interaction Marketing, Marketers | Matt | 1 Comment

At this writing, over 25,000 people subscribe to Darren Rowse at Problogger.net. According to Technorati, Seth Godin’s blog is the 12th most popular on the internet. They are web-celebrities. The rock stars of our age. Yet when you write them an email, not only do they write back, but usually within half a day. They [...]



The power of J.

May 23rd, 2007 | Blogging, Marketers, New Marketing | Matt | 3 Comments

If you type your name into Google, where do you come up? It depends on a lot of things. You could be lucky, like my friend Andrew Barbaccia, and have an uncommon name and a solid web presence. You could be very unlucky and be named Seth Godin (unless you are the Seth Godin). Most [...]



8 from the ProBlogger Group Writing Contest

May 12th, 2007 | Blogging, Marketers, Web Sites | Matt | 3 Comments

Well the contest has come and gone and I can honestly say it was one of the coolest things I’ve ever participated in. Close to 900 bloggers sent in their own top 5 lists and they were all posted on ProBlogger. I took some (read: a lot) of time looking through all the submissions and [...]



Mobile? Why not?

May 11th, 2007 | Blogging, Marketers, New Marketing, Web 2.0 | Matt | No Comments

According to the .mobi mobile emulator: “1.3 billion people will connect to the internet via mobile phones by 2008.” So why is it that most popular sites don’t have a .mobi equivalent, or at least a mobile friendly version. Andy Moore’s WordPress Mobile Plug-in is a great tool that allows your blog to automatically be [...]



No excuses

May 1st, 2007 | Blogging, Marketers, Web Sites | Matt | No Comments

There is absolutely no excuse not to have a web page. I’m not saying that everyone should go out and rent a dedicated server, hire a web development team and spend thousands of dollars developing a highly intricate site, but you at least need an online presence. This idea has been mentioned before by Ian [...]



8 Rules for the Rookie Blogger

April 26th, 2007 | Blogging, Interaction Marketing | Matt | 2 Comments

Starting a blog is a great way to interact with your customers, but it can be a bit daunting. Here’s my rules for the rookie blogger. 1)Do your homework – Unless you are inventing a topic, someone else already blogs about it. Find them (technorati), read them, RSS them (Google Reader). 2)Be Involved – Make [...]