Does your business or organization have a personality? No? Not really? Well, you better get cracking. Because it seems to me that, except in special situations, people don’t think of businesses in “business terms”. This seems to be an anomaly, because we think of other things such as clothing (flashy, sturdy, trendy), technology (revolutionary, useless, [...]

What gap does your brand fill? Status Symbol – Rolex, Mercedes-Benz, Prada Facilitator – Facebook, WordPress, Google Identifier – Philadelphia Eagles, Xbox 360, Harley-Davidson Loyal Friend – Coca Cola, Tylenol, Moleskine Experiment – Segway, Under Armour, Smart Car Rebellion – (formerly) Apple, Hendricks Gin, Doc Martins

If you’re brand isn’t on Twitter, then check out these posts to get you up to speed. If you’re already on Twitter, then congratulations. You’re already well on your way to developing a solid new media presence and most importantly, connecting with your market. However, there are a few things that every brand can do [...]

The above statement might not seem like breaking news, but when you look at the way a lot of brands act, it might be less understood than you think. In a post that should be required reading for any digital marketer, Alan Wolk tells everyone, “Your Brand Is Not My Friend“. He maintains that unless [...]

Big companies are like huge boulders. Hard to get moving, but once they are, forget about stopping or changing direction quickly. This is a bad thing. A lot of times little things will happen (the kid who built furniture out of FedEx boxes, or Starbucks closing their doors for a night of training), and these [...]

You know the kind.Mean, self-centered, maybe even a little bit crazy. But you love what they’ve got so you keep coming back. That’s Apple for you. I can’t think of any other brand out there that consistently mistreats their customers, yet has a fan base that would lay down on train tracks for them. Price [...]

Let me start off by saying that I love Monster.com. It’s a great tool, and it helped me land the job I have right now. But their new slogan could have used a little more thought. “Your calling is calling.” It just seems a little awkward to me, memorable but awkward. Slogans are a powerful [...]

Now here’s some new marketing for you. Facebook recently announced it’s new advertising model, one that lets you “connect” directly with brands. To paraphrase the process: You can now become a “fan” of a brand (or music group, restaurant, web site, etc.) via your profile. Facebook then lets your friends know, along with a socially [...]