And by you, I mean your website of course. Much like my home town of Philadelphia (according to Travel and Leisure Magazine), the web is an ugly place. Don’t believe me? Spend about 15 minutes going through StumbleUpon and you’ll run in to bad design that ranges from mildly unattractive to downright offensive. It just [...]

To continue Old Spice’s new look and re-branding, they’ve re-released their body wash with a new package and a new ad campaign. I love it. The scary music, the dramatic cuts, the slow reveal of the soap, it all builds to the “aww gross!” moment. It’s semi-shocking, but definitely gets your attention. The moral of [...]

This is the first installment of a series of posts designed to make you a better marketer. So enjoy Vol. 1 of the MKTG Toolkit. If you have even the slightest interest in branding, watch this slide show. It’s honestly worth going through the whole thing.

“Don’t mess with me. Seriously.” Few people/organizations in the world broadcast their message as clearly as riot police. The two branding lessons that you can take away from them are -Be focused and -Be consistent . Without those two, it becomes impossible to distinguish yourself from the masses. Being focused is important because it defines [...]

Sometimes a big factor in branding is a lack of information. By now, many people are familiar with Blue Moon Belgian White Ale. This particular beverage, which was founded in 1995, has captured the attention of many beer enthusiasts – and increasingly the general public – because of it’s unique, compelling taste, and it’s down-home, [...]