Archive for the ‘Business’ Category



Elements Of Digital Trust

August 24th, 2009 | Business, visuals | Matt | 1 Comment

I have no idea who “Elizabeth M” or “design guy” is, but I trusted them (and others) in their recommendation of the typography book Thinking With Type. Same with “SplitGrin” or “sonicdescent”, but based partly on their recommendations, I picked up some Jack Daniels Barrel Aged Blackbeerd Imperial Stout from Coast Brewing. Why? Well, for [...]



How Easy It Is To Miss

May 14th, 2009 | Business, visuals | Matt | 1 Comment


Brands, Responsiveness and 78 lbs. of Gold

March 11th, 2008 | Branding, Business, Marketers | Matt | 2 Comments

Big companies are like huge boulders. Hard to get moving, but once they are, forget about stopping or changing direction quickly. This is a bad thing. A lot of times little things will happen (the kid who built furniture out of FedEx boxes, or Starbucks closing their doors for a night of training), and these [...]



The Most Expensive Excuse In Business

September 10th, 2007 | Bad Marketing, Business, Marketers | Matt | 8 Comments

Market research is a joke. Not all of it, but a decent amount. I’m not condemning all market research. Of course it’s crazy to pump millions or billions into a product on a whim, but with the new product failure rate estimated from 50-75% (think New Coke), something isn’t working. And that’s not even the [...]



My Own Shop

June 26th, 2007 | Advertising, Bad Marketing, Business, Marketers | Matt | 4 Comments

Have you seen any websites for marketing or advertising firms lately? Go ahead. Open another tab and search for some. Look at a few of them. Notice anything? They all look the same. They all have a short section about the firm, a quick list of their “core values” or “goals,” they list samples of [...]



The Worst Metaphor Ever

June 26th, 2007 | Business, Entrepreneurship | Matt | No Comments

Business is NOT war. No matter how tough your office is, or no matter how kick-ass-and-take-names your work environment might be, it’s not combat. Today, a great business has more in common with the Linux community or Wikipedia than the 101st Airborne.