Archive for the ‘Communication’ Category



Please Leave Me Alone

August 19th, 2010 | Communication, Marketers | Matt | No Comments

So this was making the rounds this afternoon. Looks to have originally popped up on The Sell! Sell! Blog. It’s a must read. I’ll catch up with you when you’re done. With all the social media, engagement, crowdsourcing, transmedia, and UGC sentiment flying around lately, sometimes we forget that people don’t want to have to [...]



Maybe They Aren’t Talking About You

February 5th, 2009 | Communication, social media | Matt | 4 Comments

It’s a common in social media to hear: “People are talking! About you! Better listen!”, but I’m wondering if that’s always the case. The entire “People Are Talking” idea certainly makes sense for bigger brands. Sure people are talking about Coca-Cola, and Nike, and Ford, but what about Every Man Jack? What about Optimum Nutrition? [...]



The Secret to Communication Length

January 6th, 2009 | Communication | Matt | 1 Comment

Brevity shows wit and clarity. Length shows intelligence and depth. Make sure you use a little of both.



I Get It Now!

December 16th, 2008 | Communication, etc. | Matt | 1 Comment

Lesson of the day: Make sure your market understands you.



Nice Move Wachovia

October 27th, 2008 | Communication, Customer Service | Matt | 15 Comments

My girlfriend (@ashlebo) went to get some cash out of the Wachovia ATM the other day, and the following card popped out with her receipt. If you can’t read the quote, it’s an Irish proverb that says “When we count our blessings, we count you twice.” Pretty nice stuff. And the thing is, how hard [...]



Something To Think About

September 23rd, 2008 | Blogging, Communication | Matt | 1 Comment

Recently, Technorati has started releasing parts of their State of the Blogosphere 2008. They make a point to show that a big chunk of bloggers are “the kids” as in “Oh, it’s just what the kids are doing nowadays!”. But as Geoff Livingston points out, more than 50% of US bloggers are 35+. That’s a [...]



Is Xbox Live A Social Network?

September 19th, 2008 | Communication, social media | Matt | 8 Comments

Let’s look at some of the arguments from both sides. Ready? Go! The case for “Heck yes, it is” -You can have profiles Xbox Live requires you to have a unique handle, or GamerTag (mine is Situation3), to exist on their network. With this profile you can choose an avatar, and edit your name, location, [...]



Who I Might Be

June 13th, 2008 | Communication, New Marketing | Matt | No Comments

Via Greg Verdino. Just like AdmCom says with it’s Year of Creativity – All you need is a really cool business card. Create your own here.