Synthesis is one of the best things about marketing. Take two separate ideas and slam them together to get some great new thing. So here’s my Idea Mashup of the week. Paul Isakson + Valeria Maltoni. First off, if you haven’t seen Paul Isakson’s The Future of Advertising + Marketing, then do it. Now. A [...]

TED Thursday is now TED Tuesday! I know, I know it’s exciting, but why the change? Well for one thing it sounds better, it really does. But also because it’s earlier in the week. A lot of times we’ll catch something that makes you think, but if it’s close to the weekend it gets filed [...]

What are you doing? By now many of you have heard of Twitter, the micro-blogging/status network that’s popular with a lot of marketers right now. Regardless of how you feel about Twitter or it’s use, you can’t deny it’s Zen quality. When you’re using Twitter and in the “Twitterstream” you’re in. When you’re out, you’re [...]

When I was in college, a friend and I were have a catch with a large orange (don’t ask) in our house. After a couple of rounds of back-and-forth, my friend got tired of throwing to just me. He yelled out a quick “hey, catch!” to a girl standing near by and then launched the [...]

Welcome to a new series: TED Thursdays. Every Thursdays I’ll be presenting a video of a speech given at the TED conference. Each speaker/video is unique but they all provide incredible value. On a side note, I’m doing everything I can to get to TED 2009, but $6,000 is a little out of my range. [...]

“First of all, I think y’better watch your tone son. I’m Leonard Washington.” Dave Chapelle as Leonard Washington Now did Dave Chapelle intend to give us a marketing lesson with that line? My guess is no, but they’re wise words none-the-less. If you want people to share your message, to pass it along, then you [...]

My Motorola Q cell phone has more computing horsepower than my first PC. That might seem a little wacky until you realize that there are full-featured computers out there that are smaller than my first cell phone. Mobile devices are getting more powerful and including a larger feature set. Computers are getting smaller and more [...]

On my lunch break just now, I saw the cashier from Panera Bread sprint out of the store after a customer, run over to her car and give her the iced coffee she left on the counter. All this in the middle of the restaurants busiest time of day. That’s customer service. A simple act [...]