Are you having a Ninja Parade? Sometimes we’re so focused on what we want to believe, that we don’t see/understand things as they really are. Keeping clear goals and objectives that don’t contradict each other is crucial. So the next time you go to optimize your plan, make sure you get the real story. Skip [...]

Does anyone else feel like the same things are said over and over again in the blogosphere? I understand that a key part of blogging is self-expression and that everyone is entitled to their opinion and view on a topic, but sometimes it just feels like the same old, same old. I think if you [...]

Hold on there, I’m not suggesting that you ignore the old lesson of “think before you act”. It’s just that Greg Verdino’s post got me thinking about strategy and tactics. Now let me explain. Many of you who read this blog, are also bloggers yourselves. You have Facebook profiles. You Digg, Twitter, Stumble, and Tag. [...]

In the late 17th to early 18th century, also known as The Golden Age of Piracy, it was common practice for pirates to intentionally beach their ships and flip them from side to side, repairing the hull and scraping off anything that had become attached. This process, called careening, was done so that the ship [...]

I was at a nice local family restaurant the other night. I’m sure you know the kind of place. Good atmosphere, pretty good food and pretty good service. As we got seated and I took a look at the menu, I was struck by a short phrase placed next to the upscale pick-two (think surf [...]

In the sci-fi movie The Matrix (one of my favorites), there is a scene where a main character, Trinity, needs to quickly learn to pilot a helicopter. She relays the request to her operator, named Tank, who proceeds to “download” the necessary knowledge and expertise right into her brain. Obviously we’re not there in terms [...]

Marketers have the good fortune of being in a discipline where it is completely acceptable to create new phrases or terms. Not only is it acceptable, sometimes it’s encouraged. If you want to be an expert on something, just make something up. Try doing this in most other industries. I doubt you’ll get away with [...]

“Revolutionary” is a word that gets thrown around a lot, so you’ll understand my hesitation in using it. However, something is happening now that just might fundamentally change the way people get a lot of their information. Every morning, my Dad wakes up, grabs his coffee and spends about half an hour reading the newspaper [...]