Archive for the ‘ideas’ Category



2 Reasons Not To Act

August 11th, 2010 | action, ideas | Matt | 2 Comments

So I’m getting into Making Ideas Happen by Behance’s Scott Belsky. It’s a great book so far, and it’s already got me thinking about what it is that makes “doing something” as difficult as it is. It seems like there are an endless amount of “thinkers”, people who simply wax theoretical on things but never [...]



Social via Antisocial (Zeus Jones Preso)

February 12th, 2010 | ideas, social media, technology | Matt | No Comments

Wow this is great stuff. View more presentations from Zeus Jones. One thing this got me thinking about was the fact that to be “social” doesn’t necessarily mean you have to tweet or have a Facebook page. If you offer services or technology that works with, augments, or improves inherent social behavior, you can have [...]



Online Ideas vs. Offline Ideas

July 21st, 2009 | ideas, New Marketing | Matt | 1 Comment

…is an increasingly dumb distinction. Inspired by this tweet from Paul Isakson, which was inspired by this piece from Ad Age, I got to thinking about the general concept of ideas and executions. Paul says “ideas are ideas” and I’m inclined to agree. So many times, ideas get pegged as Online or Offline and then [...]



Steal This Idea – Thunderheads Online Brainstorming

June 30th, 2009 | ideas | Matt | No Comments

Every once in a while, I come up with an idea that I can’t really execute (at least by myself). In those cases, why let the idea just go away when I can put it out there and see if someone can run with it. Synopsis: Thunderheads is an online brainstorming tool designed to facilitate [...]



4 Unrelated Thoughts

May 18th, 2009 | ideas | Matt | 2 Comments

1) Facebook and Twitter are like hammers and screwdrivers. We need less posts/books on how to swing a hammer and more on how to build a house. 2) User Experience Design is both extremely intriguing and intimidating at the same time. While most types of design are concrete and finite, i.e. a the Mona Lisa [...]



What We’re NOT Here For

May 15th, 2009 | Advertising, ideas | Matt | No Comments

We’re not online to be sold to. We’re not on Facebook to click on your ads. We’re not checking email to read your press releases. We’re not on Twitter to read your Auto-DMs. We’re not commenting on your corporate blog unless you have something real to say. We’re not watching the video for your pre-roll [...]



Thoughts On: Live-Tweeting

May 14th, 2009 | ideas, twitter | Matt | 2 Comments

The amount of events that are being live-tweeted is steadily rising, although it was a fairly common practice with the early adopters/nerds back in the day. Now, you’ll find people live tweeting church, surgeries, births, all kinds of wild stuff. While I completely support everyone’s right to share whats going on, I’m not as much [...]



Thoughts On: Blogging/This Blog

April 13th, 2009 | ANM, Blogging, ideas | Matt | No Comments

I think Twitter has really changed blogging. I know it’s still a young medium itself, but I feel like I’ve seen a ton of “I’m not blogging as much because of Twitter” posts lately. The short-form stuff that we used to blog about now goes straight to Twitter. I’m not sure if it’s a bad [...]