At this writing, over 25,000 people subscribe to Darren Rowse at Problogger.net. According to Technorati, Seth Godin’s blog is the 12th most popular on the internet. They are web-celebrities. The rock stars of our age. Yet when you write them an email, not only do they write back, but usually within half a day. They [...]

You could buy: -34 Boeing 747-400 Jumbo Jets -8000 Ferrari Enzos (20 times more than were even produced) -228 Islands in the Bahamas like this -More than the GDP of 64 countries according to the International Monetary Fund And that is only half of the total advertising spending in 2006 My guess is that you [...]

If you haven’t played Guitar Hero 2, my suggestion is that you change that immediately. For those of you who don’t know. Guitar Hero is a video game where you emulate a rock star by pushing buttons that correspond to notes at the right times in a song. Hammering out pre-defined notes in a pre-defined [...]

…or at least turn it down. Even if you’re a marketer, you’re still a consumer. You must realize how frustrating it gets to be shouted at all the time yourself. So why are you still doing it to other people? Advertising works, but only up to a certain point. The common knowledge is more shouting [...]

Starting a blog is a great way to interact with your customers, but it can be a bit daunting. Here’s my rules for the rookie blogger. 1)Do your homework – Unless you are inventing a topic, someone else already blogs about it. Find them (technorati), read them, RSS them (Google Reader). 2)Be Involved – Make [...]