This is some eye-opening stuff. In one of his recent posts, Mitch Joel showcases a video from Google where they go out in the Jay Leno “Jay Walking” style and ask people on the street a (seemingly) simple question. In this case the question is: What is a browser?
That’s kids table stuff, right? Everyone knows that, I’m sure. It’s not like we’re asking about dynamic style sheets or to explain the QDF piece of Google’s algorithm.
Just watch.
Sheesh. Like Mitch says, maybe this explains why we get blank stares when we try to explain how Twitter fits into a business plan.
Think about that the next time you’re trying to explain why you should create value by engaging your community, activating your base, and empowering your biggest fans through one-to-one interaction and brand transparency.
Here’s 5 blogs I really like, and you probably will too. The only catch? I’m not telling you what they are. Click one at random and learn something new today.
Just some thoughts (not rules) on what makes a good post on social media.
Be informative from an ideological standpoint.
This is where you let people know the basic gist of social media. The part where you advocate community building, engagement, interaction, and transparency. The “big picture”, if you will.
Be informative from a practical standpoint.
You can’t just leave it at ideological. No one wants to read posts that just say, “Get out there and be part of the community!” all the time. Great. Now tell us how. Be as specific as possible. Outline steps, metrics for success, ideas to take it a step further. Anything that’s specifically actionable.
Facilitate further learning.
There are no dead ends on the internet. Link out to some other people who have written great content on the subject.
Don’t get all social media is the omg greatest super ever crazy.
Trust me, I get the excitement. But you need to temper your enthusiasm with realistic expectations and understanding. If people are new to the whole idea of social media you don’t want to come off as a street-preacher.
Ahh yes, Five In The Morning. No, I’m not talking about that magical time of day that I only seem to see if I stay up all night. I’m talking about the legendary series started by Sir Steve Woodruff where he points out 5 of his latest favorite blog posts.
Well, Steve reached out to the community to keep Five In The Morning fresh, and I have to say, someveryawesomepeople have done a great job of that already. And now it’s my turn! On with the show!
Here’s your Five In The Morning for Wednesday January 21st, 2009.
Robert Prioleau from Charleston digital agency Blue Ion had an interesting post on YouTube Search and how Google might look to monetize. Didn’t realize that YouTube’s search capacity was such a big deal. Wild.
If you haven’t seen this video from Gary Vaynerchuck about niche celebrities, then you should probably do it now. Do it. Go on, go.
I’m pretty sure that this isn’t the first time that David Armano has been listed on Five In The Morning, but that doesn’t mean he didn’t earn it. This time, he’s at it again with a great presentation on Thinking Visually.
And for something completely different, I offer you an entire blog. The Sartorialist.
I’m going to give you a little insight into the immortal cage-match death struggle that is Clever vs. Shocking.
Clever wins.
Sure Shocking might get you that first time and you say “Gasp! I have been taken by this shocking marketing message!,” but after that it starts to lose its punch. When you know something shocking is coming, well, it’s not that shocking anymore. Remember those VW commercials? Blew my mind first time I saw it, but after a while you were already braced for impact.
But Clever doesn’t lose it’s appeal the same way. After the “Oh my!” and “Wow!” is gone from the Shocking, people are still thinking about Clever. Clever makes you smile 20 minutes later when you think “Damn, I wish I thought of that!”
So remember, if you want to get people’s attention, be shocking. If you want them to remember your message, be clever.
Hey Gang. Just wanted to take a quick second to say thank you for taking the time to stop by and check this out. I really do appreciate it. Now on to the fun!
Social Media on Alltop!
I’m really excited about this. Late last week I was chosen by the good people over at Alltop to be a part of their Social Media section. I’m pretty honored to be in such esteemed company. They’re the big guns, people.
Age of Conversation 2!
So pumped for the new AOC! Hopefully you’ll all rush like wild-people to pick up a copy when it comes out. And then immediately hit up my chapter entitled “i>I”. Check out the new cover by David Armano. Head here for the details.
Some posts to blow your mind.
Some of the best from this past week
My name is Matt J McDonald and I'm a New Marketing Strategist based in Charleston, SC.
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