So this was making the rounds this afternoon. Looks to have originally popped up on The Sell! Sell! Blog. It’s a must read. I’ll catch up with you when you’re done. With all the social media, engagement, crowdsourcing, transmedia, and UGC sentiment flying around lately, sometimes we forget that people don’t want to have to [...]

After seeing a few really good posts in the past couple of days, one from Verdino, one from Marc Meyer, and one from Armano, I’ve come to a truth about Social Media Marketers: We are, absolutely, our own worst enemy. Yes, us. Not the measurement issue. Not the lack of client knowledge. Not the ever-shifting [...]

I just posted about this a little bit over at The New Necessary (my digital thoughts) and thought it was legit enough to expand on this here. Yes, I know this is old news, etc. but it’s still pretty awesome. A lot of people have jumped on the “takes guts to be the leader” aspect [...]

That’s really what it all boils down to. We give people reasons to visit a web site. We give people reasons to tell a friend about a great product. We give people reasons to try something outside their comfort zone. We give them reasons to keep clicking through, to read the instructions, or to just [...]

Well, unless you’ve been living under an internet-rock over the past couple weeks, you’ve probably heard about Blogger Social (or Blogger Prom as some called it, hence the title of this post). It was an amazing weekend in NYC, with even more amazing people. I didn’t bring my camera with me because I knew there [...]

Big companies are like huge boulders. Hard to get moving, but once they are, forget about stopping or changing direction quickly. This is a bad thing. A lot of times little things will happen (the kid who built furniture out of FedEx boxes, or Starbucks closing their doors for a night of training), and these [...]

What are you doing? By now many of you have heard of Twitter, the micro-blogging/status network that’s popular with a lot of marketers right now. Regardless of how you feel about Twitter or it’s use, you can’t deny it’s Zen quality. When you’re using Twitter and in the “Twitterstream” you’re in. When you’re out, you’re [...]

“Tracy, will adding that chicken salad make us THE low-fare airline from Houston to Las Vegas? Because if it doesn’t help us become the unchallenged low-fare airline, we’re not serving any chicken salad.” Herb Kelleher, CEO Southwest Airlines in Made to Stick The above may be one of the top 10 greatest marketing statements of [...]