“First of all, I think y’better watch your tone son. I’m Leonard Washington.” Dave Chapelle as Leonard Washington Now did Dave Chapelle intend to give us a marketing lesson with that line? My guess is no, but they’re wise words none-the-less. If you want people to share your message, to pass it along, then you [...]

How’s that for a headline? Pretty bold, I know, but hear me out. We all talk a lot about new marketing (see blog title), conversations, engaging customers, interaction, building relationships, etc., but is that what people really want? I don’t think so. At least not all the time. For one thing, consider Dunbar’s Number, which [...]

Back in May when I wrote my first post on the 4 C’s of New Marketing, I honestly didn’t know how many other versions of the “4 C’s” there already were. My 4 C’s are Create – Make something remarkable. Connect – Connect with your customers and your customers with each other. Change – Always [...]

…may be sooner than you think. Gasp! (cue dramatic music) Then what does that mean for this blog, this book, and this company? Not much really, just that they have to grow and evolve (easier for the blog and company, tough for the book). The thing with New Marketing is that it only remains New [...]

On my lunch break just now, I saw the cashier from Panera Bread sprint out of the store after a customer, run over to her car and give her the iced coffee she left on the counter. All this in the middle of the restaurants busiest time of day. That’s customer service. A simple act [...]

Jaffe might have written the most important post you will read this year. It might not seem like it at first glance, but really think about the implications of those statistics. From his post: – 84% agree (strongly/somewhat), “Too many things are over-hyped now.” – 72% agree, “I get tired of people trying to grab [...]

A recent post from author Tim Ferriss got me thinking about being “in the zone”. In his post, Tim says it’s important for each individual to find the time period during the day where they are the most creative and productive. Like Tim, my “zone” is in the late night/early morning, somewhere from 12-4am. At [...]

Serious decision making might be driven by logic, but real interest is driven by emotion. Marketing is inherently emotional. Let the engineers worry about logic.