Why not extraordinary? That’s exactly my point. Our daily routines have become the poster child for ordinary. And that’s just how most of us like it. We don’t want surprises at fast food restaurants or dry cleaners or auto mechanics or movie theaters. We want what’s reliable. What we know works. What’s ordinary. Because extraordinary [...]

Market research is a joke. Not all of it, but a decent amount. I’m not condemning all market research. Of course it’s crazy to pump millions or billions into a product on a whim, but with the new product failure rate estimated from 50-75% (think New Coke), something isn’t working. And that’s not even the [...]

If you’re like me, you feel tethered to the web. Yes, wireless and mobile technology have enabled us to go where we want, but we’re still tied. Sometimes a big problem with coming up with new, fresh ideas, is that we’re so inundated with everyone else’s stuff. It feels like every like everything you come [...]

Marketers have the good fortune of being in a discipline where it is completely acceptable to create new phrases or terms. Not only is it acceptable, sometimes it’s encouraged. If you want to be an expert on something, just make something up. Try doing this in most other industries. I doubt you’ll get away with [...]

What would happen if your favorite brand of cola stopped advertising? Would you stop buying it? What would happen if any of your favorite brands stopped advertising all together? Would we be able to survive in this unthinkable advertising vacum? My guess – absolutely. The thing about advertising is that it’s great for building brand [...]

Does it bother anyone else when they see cops speeding, making illegal u-turns, driving over medians, etc.? I understand that in the pursuit of bad guys that they have license to suspend the rules of the road, but how about when they’re not going after criminals? The fact that they can do almost whatever they [...]

I use iGoogle as my homepage. I love how I can have everything I do online (email, rss, news, etc.) in one place. Recently I added a module called “Sticky Note” and it’s exactly what it sounds like. It’s a little text box that lets me put whatever I want in it, and it stays [...]

Now I’m sure this kind of thing has been said before, but I feel that there’s more to the search engine optimization (SEO) industry than meets the eye. If you’re running a website or a business today, there’s no doubt you’ve heard of SEO. The industry, which appeared to have sprung up overnight, is booming. [...]