Well ANM readers, I’ve done it. I’ve gazed into my patented ANM Brand Crystal-Ball-o-Matic-atron and have divined my most popular posts of the UPCOMING YEAR! Read on if you like having your mind blown. 1) Something about Twitter. 2) Something about “Social Media Gurus” 3) Something about something we all think might be better than [...]

Saw this great video of Daniel Pink today and thought it was worth sharing. Absolutely worth watching the whole thing. The funny/sad thing is that we KNOW the way we motivate is wrong, but we keep hammering away at it anyway. (Hat tip to Karl Long for his great post where I found this.)

[Graduated from my idea incubator, The New Necessary] Saw this at the Minneapolis Airport on my way home from Montana the other day. Does it make me want Travelers Insurance? Not really. Does it promote the position they’re going for? I’d say yes. Did it get my attention? Absolutely. What matters?

…is an increasingly dumb distinction. Inspired by this tweet from Paul Isakson, which was inspired by this piece from Ad Age, I got to thinking about the general concept of ideas and executions. Paul says “ideas are ideas” and I’m inclined to agree. So many times, ideas get pegged as Online or Offline and then [...]

Ah, the good old days.

We might forget about this sometimes in our on-demand, widgetized, app-crazed lives, but it’s true. While micro-interactions are certainly key, it’s important to not lose sight of the big picture. The best micro-interactions not only work well with the user, they work well with the other micro-interactions.

Just went food shopping and was thinking about how cool it would be if supermarkets kept track of your purchases via a club card or something similar. I know they semi do this already, but if the data was stored and analyzed correctly, it could lead to Amazon.com-like recommendations for other food, recipes, deals, etc. [...]

If you’ve been reading this blog for a while, then you know I love me some Xbox 360. Which means I also love the internet community built around the 360, called Xbox Live. Having just undergone a major update, there is a ton of potential for brands to get their name out. If you’d like [...]