Today, Alan Wolk had a great post on creativity, and whether it still matters because good products sell themselves. He makes a lot of good points (as usual), but I think a big takeaway is something he just glances over. He talks about how if you dig strawberries and Cherrios, then you’ll probably like Strawberry [...]

Have had this idea for a little while. Thought I’d throw it out there to see if anyone is interested in doing something like this. With the economy in it’s current state, many game developers/publishers are either downsizing or closing their doors all together. However, indie game studios have seen some solid growth. Games like [...]

It seems like there’s always a fight for the best ideas. A war for intellectual capital, almost. It can get tiring trying to out-think everyone or to decide what everyone else would want if it was their choice. I think the answer is to take a step back. Sometimes the best idea is to realize [...]

What gap does your brand fill? Status Symbol – Rolex, Mercedes-Benz, Prada Facilitator – Facebook, WordPress, Google Identifier – Philadelphia Eagles, Xbox 360, Harley-Davidson Loyal Friend – Coca Cola, Tylenol, Moleskine Experiment – Segway, Under Armour, Smart Car Rebellion – (formerly) Apple, Hendricks Gin, Doc Martins

Guaranteed. All you have to do is grab a copy (and you support a great charity while you’re at it). So make sure you do that, starting Wednesday October 28th at 8am. Buy AOC2 Here. For the full story on AOC2, you can check out the site at The Age Of Conversation. Also, make sure [...]

From a fortune cookie I got recently: It’s easy to make the decision to do some “new marketing”. Just take a small budget for “blogs, social media, and stuff like that” and stand back and wait for it all to go viral. What’s tough is the follow through, getting beyond that initial commitment to the [...]

I’m going to give you a little insight into the immortal cage-match death struggle that is Clever vs. Shocking. Clever wins. Sure Shocking might get you that first time and you say “Gasp! I have been taken by this shocking marketing message!,” but after that it starts to lose its punch. When you know something [...]

They say that speed kills, but I’m sure that being stagnant and not getting anything done has been the death of more good ideas than I care to think about. Let’s get this Social Media wagon train rolling. Here’s 5 ways to start getting things done, today. 1. See what people are saying about you [...]