At this point I’m sure the difference between strategy and tactics is pretty clear. What’s not clear to a lot of people (apparently) is that just any bunch of tactics is not a strategy either. Think of it like a shotgun full of buckshot. Sure all the pellets are roughly the same size/shape and are [...]

Alan Wolk, The Big TT, is on a roll. Today he put a great post together on the “tiny bubbles” that we all seem to live in. He points out that while most of us are on the front edge when it comes to social media, new marketing, and web 2.0, the majority of internet [...]

Via Greg Verdino. Just like AdmCom says with it’s Year of Creativity – All you need is a really cool business card. Create your own here.

That’s really what it all boils down to. We give people reasons to visit a web site. We give people reasons to tell a friend about a great product. We give people reasons to try something outside their comfort zone. We give them reasons to keep clicking through, to read the instructions, or to just [...]

If Twitter is down, then how can we Twitter about it? Why do early adopters tell everyone they know about the next big thing, and then complain when everyone starts using it? Is it still a wiki if only one person edits it? If you accept a friend request from someone you hate, does that [...]

Sometimes you really can’t follow the trends. I’m not quite what you’d call a small person. And as such, this whole hipster/skinny jean trend is killing me. Think of an apple stuck on top of two toothpicks. Not a very exciting picture. But the important thing is that I recognize this. You won’t see me [...]

And so are you. And pretty much everyone else you know. And despite what some people (get a job, hippies!) might say, it’s not really a bad thing. If not for the advertising, I wouldn’t have remembered what day Grand Theft Auto IV was coming out. I’m almost positive I would have never discovered The [...]

It’s very easy to blame something on the numbers. It’s also very easy to say something isn’t worth it, and to ask questions like – How many of my customers really blog? How many of them listen to podcasts? How many are into Facebook? How many of them are on Twitter? But in the end [...]