A lot has been said about Barnes and Noble’s new eBook reader, nook. It’s got a lot of innovative features, and it looks to be the first legitimate contender to the Amazon Kindle, the current king of the castle. One feature that’s been getting a lot of press is the “LendMe” function which allows you [...]

Behold the contents of the Call of Duty: Modern Warfare 2 “Prestige Edition” pack. Now maybe you didn’t notice right away, but sitting there right in front of the (pretty standard) metal case and art book is a pair of FULLY FUNCTIONAL NIGHT VISION GOGGLES. Seriously? Now, as an avid gamer, I’m all for collectors [...]

No, it’s not the beginning of a bad joke. It’s a great story involving two of my favorite things, gaming and marketing, and could teach us all a thing or two. Here’s the details. A little while back, a user named Levinator25 posted a video from the EA game Tiger Woods PGA Tour 2008. The [...]

But it sure does look like it. I love hardcore gaming PC’s. I don’t know, but there’s just something about a computer with enough horsepower to run a small country that appeals to me. For a long time, these gaming computers looked just like their mundane cubicle-dwelling counterparts. If you think about it, that’s like [...]

You know the kind.Mean, self-centered, maybe even a little bit crazy. But you love what they’ve got so you keep coming back. That’s Apple for you. I can’t think of any other brand out there that consistently mistreats their customers, yet has a fan base that would lay down on train tracks for them. Price [...]

Unless you’ve been living in a cave for the last 6-9 months, you know about Halo 3. Since the announcement, the marketing machine for the uber-anticipated 3rd episode has been in full swing. Some of it has been good, some if it has been not-so-good, some has been incredibly elaborate and intense and some of [...]

Why doesn’t every book come with a bookmark? I don’t know many people who read books in one sitting, and that means they’re going to need something to keep their place. It’s not expensive, it’s not difficult, and it’s almost guaranteed to get use in at least one book. Which means more visibility and recognition. [...]

To continue Old Spice’s new look and re-branding, they’ve re-released their body wash with a new package and a new ad campaign. I love it. The scary music, the dramatic cuts, the slow reveal of the soap, it all builds to the “aww gross!” moment. It’s semi-shocking, but definitely gets your attention. The moral of [...]