I love TV on DVD. I’m not sure where it came from, or who thought of it first, but there’s no question that it’s good for viewers and networks. But there’s one huge opportunity that’s being missed. The hook. By selling a series’ first season at such high prices, they’re cutting out all the people [...]

Unless you’re in the computing or automotive industries, highlighting features is a bad way to sell your product. Features tell us what a product has, what it’s made up of, or how it’s made. The only problem is, most people don’t care about that at all. The thing people want to know is, “What can [...]

It looks as though Bob Phillips and California Tortilla found the answer to the questions in my last post – the right people. In response to me, Bob writes “In our experience the vast majority of customers and employees want to do the right thing.” (check out the rest of his comments here) And that’s [...]

I was in a leather shop in Florence a little over a week ago. Soon after one of the salespeople discovered that I was a recent graduate (and therefore didn’t have much money) he leaned in, and as if sharing a little secret between us said, “Well, I’ll tell you what, I can give you [...]

Seth Godin has issued his “iPhone Challenge” to see who can predict the future of the iPhone. Everyone has an opinion on the iPhone, from crash and burn to blockbuster debut. And that’s the thing about predictions: they’re all right until they get proven wrong. Seth says we’ll check back on this post in a [...]