Do not read this book. Unless you want a fire lit under your ass. And let’s be honest, not everyone wants that. Ignore Everybody is not the kind of book that is going to spur deep, existential thinking, but it’s not really supposed to. As Hugh puts it with the title of Chapter 40, “None [...]
Archive for the ‘Reading’ Category
Age of Conversation 2 Will Blow Your Mind
October 29th, 2008 | Life, New Marketing, Reading | Matt | 2 CommentsGuaranteed. All you have to do is grab a copy (and you support a great charity while you’re at it). So make sure you do that, starting Wednesday October 28th at 8am. Buy AOC2 Here. For the full story on AOC2, you can check out the site at The Age Of Conversation. Also, make sure [...]
Read This Book, Fix Your Message
September 25th, 2007 | Reading | Matt | 1 CommentI read a lot of business books. Most are good. Some are great. Made To Stick by Chip and Dan Heath is a great one. This book is great because it applies to almost anyone. I can’t think of a person out there that wouldn’t benefit from improving the quality of their message. Chip and [...]
On Bookmarks
September 12th, 2007 | New Marketing, Products, Reading | Matt | 2 CommentsWhy doesn’t every book come with a bookmark? I don’t know many people who read books in one sitting, and that means they’re going to need something to keep their place. It’s not expensive, it’s not difficult, and it’s almost guaranteed to get use in at least one book. Which means more visibility and recognition. [...]
World Tour
May 24th, 2007 | Reading | Matt | 1 CommentHey everyone. Now that I’ve graduated, I’m going to be traveling in Europe until June 11th. While I’m gone here’s a quick list of some great stuff to read, in no particular order (just search for the title on amazon). Anything by Seth Godin The Anatomy of Buzz Beyond Buzz Wikinomics The 4 hour Work [...]
