Do not read this book.
Unless you want a fire lit under your ass. And let’s be honest, not everyone wants that.
Ignore Everybody is not the kind of book that is going to spur deep, existential thinking, but it’s not really supposed to. As Hugh puts it with the title of Chapter 40, “None of this is rocket science”. Rather, think of this book as the “catapult” they use to launch fighter jets from an Aircraft Carrier. It might not take you where you’re going, but it’ll certainly get you on your way.
You could really divide Ignore Everybody into two types of chapters, based on a quote from Catherine the Great: Good Examples and Terrible Warnings. Hugh does a good job of mixing in both types, so you not only get inspiration to get going, but advice to avoid the pitfalls as well.
With Ignore Everybody, Hugh MacLeod has put together a short, poignant, and effective collection that I’m pretty sure will get the creative energy flowing in even the most accountant-y among us.
You can buy it from Amazon here.
Guaranteed. All you have to do is grab a copy (and you support a great charity while you’re at it). So make sure you do that, starting Wednesday October 28th at 8am.
Buy AOC2 Here.
For the full story on AOC2, you can check out the site at The Age Of Conversation. Also, make sure you click randomly on some of my fellow authors below.
Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem
I read a lot of business books. Most are good. Some are great. Made To Stick by Chip and Dan Heath is a great one.
This book is great because it applies to almost anyone. I can’t think of a person out there that wouldn’t benefit from improving the quality of their message. Chip and Dan do a great job of presenting and explaining their ideas in ways that are easy to understand and fun to read. Definitely worth a look.
You can also check out the Made To Stick Blog.
(note: I don’t get a commission if you buy the book from amazon through those links, I just thought it was the best place to find the book.)
Why doesn’t every book come with a bookmark?
I don’t know many people who read books in one sitting, and that means they’re going to need something to keep their place. It’s not expensive, it’s not difficult, and it’s almost guaranteed to get use in at least one book. Which means more visibility and recognition.
Sometimes, finding the right context for a product makes a big difference. I’m sure there are a lot of other opportunities out there like this one, it’s just a matter of finding them.
Hey everyone. Now that I’ve graduated, I’m going to be traveling in Europe until June 11th. While I’m gone here’s a quick list of some great stuff to read, in no particular order (just search for the title on amazon).
Anything by Seth Godin
The Anatomy of Buzz
Beyond Buzz
Wikinomics
The 4 hour Work Week
The World is Flat
The Tipping Point
Blink
The book of 5 rings (written by a samurai)
Freakonomics
Ender’s Game (fiction)
Under the Black Flag (about pirates)
Well that’s it for me. What’s on your hot list right now?
Singing off (till 6/11).
My name is Matt J McDonald and I'm a New Marketing Strategist based in Charleston, SC.
Recent Comments