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I read a lot of business books. Most are good. Some are great. Made To Stick by Chip and Dan Heath is a great one.
This book is great because it applies to almost anyone. I can’t think of a person out there that wouldn’t benefit from improving the quality of their message. Chip and Dan do a great job of presenting and explaining their ideas in ways that are easy to understand and fun to read. Definitely worth a look.
You can also check out the Made To Stick Blog.
(note: I don’t get a commission if you buy the book from amazon through those links, I just thought it was the best place to find the book.)
Why doesn’t every book come with a bookmark?
I don’t know many people who read books in one sitting, and that means they’re going to need something to keep their place. It’s not expensive, it’s not difficult, and it’s almost guaranteed to get use in at least one book. Which means more visibility and recognition.
Sometimes, finding the right context for a product makes a big difference. I’m sure there are a lot of other opportunities out there like this one, it’s just a matter of finding them.
Hey everyone. Now that I’ve graduated, I’m going to be traveling in Europe until June 11th. While I’m gone here’s a quick list of some great stuff to read, in no particular order (just search for the title on amazon).
Anything by Seth Godin
The Anatomy of Buzz
Beyond Buzz
Wikinomics
The 4 hour Work Week
The World is Flat
The Tipping Point
Blink
The book of 5 rings (written by a samurai)
Freakonomics
Ender’s Game (fiction)
Under the Black Flag (about pirates)
Well that’s it for me. What’s on your hot list right now?
Singing off (till 6/11).
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