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	<title>MattJMcD via the Internet &#187; reviews</title>
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		<title>Ignore Everybody &#8211; Book Review</title>
		<link>http://www.mattjmcd.com/2009/06/ignore-everybody-book-review/</link>
		<comments>http://www.mattjmcd.com/2009/06/ignore-everybody-book-review/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 17:13:33 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Reading]]></category>
		<category><![CDATA[reviews]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[hugh macleod]]></category>
		<category><![CDATA[ignore everybody]]></category>

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		<description><![CDATA[Do not read this book. Unless you want a fire lit under your ass. And let&#8217;s be honest, not everyone wants that. Ignore Everybody is not the kind of book that is going to spur deep, existential thinking, but it&#8217;s not really supposed to. As Hugh puts it with the title of Chapter 40, &#8220;None [...]]]></description>
			<content:encoded><![CDATA[<p><a target="new" href="http://www.amazon.com/gp/product/159184259X?ie=UTF8&#038;tag=anewmar-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=159184259X"><img src="http://www.mattjmcd.com/wp-content/uploads/2009/06/ignoreeverybody-300x300.jpg" alt="ignoreeverybody" title="ignoreeverybody" width="300" height="300" class="aligncenter size-medium wp-image-845" /></a><br />
Do not read this book.</p>
<p>Unless you want a fire lit under your ass. And let&#8217;s be honest, not everyone wants that.</p>
<p><em>Ignore Everybody</em> is not the kind of book that is going to spur deep, existential thinking, but it&#8217;s not really supposed to. As Hugh puts it with the title of Chapter 40, &#8220;None of this is rocket science&#8221;. Rather, think of this book as the &#8220;<a target="new" href="http://www.youtube.com/watch?v=gVJJ_Ak2VtY">catapult</a>&#8221; they use to launch fighter jets from an Aircraft Carrier. It might not take you where you&#8217;re going, but it&#8217;ll certainly get you on your way.</p>
<p>You could really divide <em>Ignore Everybody</em> into two types of chapters, based on a quote from Catherine the Great: Good Examples and Terrible Warnings. Hugh does a good job of mixing in both types, so you not only get inspiration to get going, but advice to avoid the pitfalls as well.</p>
<p>With <em>Ignore Everybody</em>, Hugh MacLeod has put together a short, poignant, and effective collection that I&#8217;m pretty sure will get the creative energy flowing in even the most accountant-y among us. </p>
<p><a target="new" href="http://www.amazon.com/gp/product/159184259X?ie=UTF8&#038;tag=anewmar-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=159184259X">You can buy it from Amazon here.</a></p>
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