OR Why You Don’t Have To Follow Through Forever Normally when you hear people giving advice or guidance about social media, a big point is “follow through” with all things you do. Now this is certainly good advice when it comes to starting a blog, or getting a social presence rolling, but I’m don’t believe [...]

Building a community is great and reaching out to your market is a smart idea, but to really make a difference there has to be an underlying purpose. If you set up all these interaction programs with no goals or objectives, it’s like saying you’re going to market to “people” so they “buy a lot [...]

It’s a common in social media to hear: “People are talking! About you! Better listen!”, but I’m wondering if that’s always the case. The entire “People Are Talking” idea certainly makes sense for bigger brands. Sure people are talking about Coca-Cola, and Nike, and Ford, but what about Every Man Jack? What about Optimum Nutrition? [...]

A bold claim, I know. But let’s look at the facts. Here’s the Twitter DM stacked up against some communication rivals. Twitter DM Pro: Short. Good signal/noise ratio (except auto DMs). Not real time. Easy introduction medium. Good for cutting through the clutter of email. Con: The Auto DM Verdict: Best Communication Medium in The [...]

Just some thoughts (not rules) on what makes a good post on social media. Be informative from an ideological standpoint. This is where you let people know the basic gist of social media. The part where you advocate community building, engagement, interaction, and transparency. The “big picture”, if you will. Be informative from a practical [...]

So Twitter is catching on more and more (something I have mixed, albeit mostly positive thoughts on, but that’s another post all together), and I’ve been noticing something recently: I’m not sure I’m the only one who feels this way, but does it seem to you like every. single. person. on twitter is a “social [...]

Twitter, at this moment, is not very different from a charity or non-profit. They’re providing a (great) service for no cost, and are not generating any revenue. Seeing as the dot-com bubble has already burst, this obviously won’t be able to continue forever. Here’s some ideas I had, in no particular order, on ways that [...]

1. Everyone thinks they are a social media expert. 2. Everyone is not a social media expert. 3. Not every company should have social media initiatives. 4. We’re all still figuring this out. 5. Conversations are important, but not as important as some people will have you believe. 6. Traditional advertising isn’t dead and won’t [...]