So my 5 year high school reunion was a couple weeks ago. I couldn’t make it, but a handful of my friends did. A few nights afterward, I was talking to them about it – typical “How’s Person X and Person Y doing” kind of stuff, and as they answered, I realized that I kept [...]

When it comes to people who care about Social Media (everything from blogs to Twitter, Flickr, Facebook, etc.) there are generally two types. People that know the basics, and people who are still learning them. And, in general, people who know the basics are looking for more advanced stuff, and people still learning will soak [...]

If you haven’t heard about all this hooplah then just google “moms and Motrin” to find out the whole story. In any event, I just wanted to quickly weigh in with my required post on the subject. It looks like, in hindsight, that a bigger deal was made of it than necessary. The immediacy of [...]

Note: This is a continuation of a post from yesterday titled “Digital Natives Are Not That Important“ The Conquistador If Digital Natives are people that have been born into it, The Conquistadors are the ones who worked hard to show up, and make no question about it, they run this town. If you’re reading this [...]

Note: This is the first part of a two part series. See part two here. If you’re at all active in the blogging/new media/technology/futurist/marketing/social media space, you’ve probably heard the term “Digital Native”. In case you’re not part of that 8 word super-slash, or just missed the boat, a Digital Native is someone that doesn’t [...]

If you stumbled over the title of this post, maybe it’s time to jack out of the matrix, Neo. I know that most people wouldn’t put “social media” and “offline” in the same sentence, but maybe that’s because only the best of the best social media efforts make it there. It’s funny because you hear [...]

From a fortune cookie I got recently: It’s easy to make the decision to do some “new marketing”. Just take a small budget for “blogs, social media, and stuff like that” and stand back and wait for it all to go viral. What’s tough is the follow through, getting beyond that initial commitment to the [...]

The above statement might not seem like breaking news, but when you look at the way a lot of brands act, it might be less understood than you think. In a post that should be required reading for any digital marketer, Alan Wolk tells everyone, “Your Brand Is Not My Friend“. He maintains that unless [...]