MattJMcD via the Internet » video

Everyone Knows That, Right?

Matt — Wed, 17 Feb 2010 02:54:29 +0000

This is some eye-opening stuff. In one of his recent posts, Mitch Joel showcases a video from Google where they go out in the Jay Leno “Jay Walking” style and ask people on the street a (seemingly) simple question. In this case the question is: What is a browser?

That’s kids table stuff, right? Everyone knows that, I’m sure. It’s not like we’re asking about dynamic style sheets or to explain the QDF piece of Google’s algorithm.

Just watch.

Sheesh. Like Mitch says, maybe this explains why we get blank stares when we try to explain how Twitter fits into a business plan.

Think about that the next time you’re trying to explain why you should create value by engaging your community, activating your base, and empowering your biggest fans through one-to-one interaction and brand transparency.

And You Thought Wireframes Weren’t Awesome

Matt — Thu, 04 Feb 2010 17:31:11 +0000

I’m pretty sure there’s a low percentage of people that free-associate “wireframes” with “kick ass!”, but they probably haven’t seen this video yet.

How’s your mind? Blown?

Daniel Pink on the Science of Motivation

Matt — Mon, 02 Nov 2009 20:36:30 +0000

Saw this great video of Daniel Pink today and thought it was worth sharing. Absolutely worth watching the whole thing. The funny/sad thing is that we KNOW the way we motivate is wrong, but we keep hammering away at it anyway.

(Hat tip to Karl Long for his great post where I found this.)