I knew something was up when that low budget, semi-confusing commercial for Octagon Global Recruiting ran during the last 15 minutes of the season finale of LOST. I’m a big fan and to me everything about it screamed Dharma Initiative. Apparently I wasn’t the only one, seeing as how the site was so bogged down [...]

The new buzz marketing campaign for The Dark Knight is either ridiculous, awesome, or ridiculously awesome. As intense/elaborate as the plan gets, it’s still contingent on one key thing: People’s willingness to tell other people. In case you didn’t read the article above, here’s the scoop: An online game was released and the winners were [...]

…in social/emerging media, that is. I’ve been doing a lot of reading on the need/quest for discovering a new way to measure social media and interaction and have come to one conclusion: No one has come to any conclusions. No one is sure what to measure, or how to measure it. But they seem determined [...]

Managing a viral campaign is a both an art and a science. To increase your success rate with viral marketing, make sure your campaign has all the following elements: Timing – Often the most overlooked of all viral elements. Timing can make or break a campaign. You have to make sure that your idea is [...]

NBC has begun running the following commercial for it’s new show Chuck. The commercial, which intentionally appears subliminal, runs about 30 seconds. See what you can pick up. It’s a great shot at viral marketing. My guess is that they intended for people to TiVo or DVR this commercial, slow it down, and watch it [...]