The Best Social Media Works Offline

If you stumbled over the title of this post, maybe it’s time to jack out of the matrix, Neo. I know that most people wouldn’t put “social media” and “offline” in the same sentence, but maybe that’s because only the best of the best social media efforts make it there. It’s funny because you hear

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Your Brand’s Checklist for Twitter

If you’re brand isn’t on Twitter, then check out these posts to get you up to speed. If you’re already on Twitter, then congratulations. You’re already well on your way to developing a solid new media presence and most importantly, connecting with your market. However, there are a few things that every brand can do

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Bring the Thunder! 5 Questions With Gary Vaynerchuck

When it comes to social media and wine, there’s no denying the force that is Gary Vaynerchuck of Wine Library TV. From his daily videocast and book to being featured on Conan O’Brien, Mad Money, Wired, Men’s Health, etc., he’s become the poster child for the possibility of social media. I don’t want to keep

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Weekend Hootenanny

Hey Gang. Just wanted to take a quick second to say thank you for taking the time to stop by and check this out. I really do appreciate it. Now on to the fun! Social Media on Alltop! I’m really excited about this. Late last week I was chosen by the good people over at

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A Definitive Explanation of Social Media

If you want Wikipedia’s definition of Social Media, you can find it here. I like the definition and I think it’s accurate, if slightly long winded. But if someone asked me what social media is, personally I’d reply with “Social Media is any new web tool or technology that connects people.” I’ve been thinking about

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