If you stumbled over the title of this post, maybe it’s time to jack out of the matrix, Neo. I know that most people wouldn’t put “social media” and “offline” in the same sentence, but maybe that’s because only the best of the best social media efforts make it there. It’s funny because you hear [...]

If you’re brand isn’t on Twitter, then check out these posts to get you up to speed. If you’re already on Twitter, then congratulations. You’re already well on your way to developing a solid new media presence and most importantly, connecting with your market. However, there are a few things that every brand can do [...]

When it comes to social media and wine, there’s no denying the force that is Gary Vaynerchuck of Wine Library TV. From his daily videocast and book to being featured on Conan O’Brien, Mad Money, Wired, Men’s Health, etc., he’s become the poster child for the possibility of social media. I don’t want to keep [...]

No, it’s not the beginning of a bad joke. It’s a great story involving two of my favorite things, gaming and marketing, and could teach us all a thing or two. Here’s the details. A little while back, a user named Levinator25 posted a video from the EA game Tiger Woods PGA Tour 2008. The [...]

A lot of times, one of the first things you hear when social media is brought up in a business setting is “How can we leverage this to reach our customers (read: sell more stuff)?” And a lot of times, it makes me want to punch whoever said that right in the face. It’s a [...]

Hey Gang. Just wanted to take a quick second to say thank you for taking the time to stop by and check this out. I really do appreciate it. Now on to the fun! Social Media on Alltop! I’m really excited about this. Late last week I was chosen by the good people over at [...]

If you want Wikipedia’s definition of Social Media, you can find it here. I like the definition and I think it’s accurate, if slightly long winded. But if someone asked me what social media is, personally I’d reply with “Social Media is any new web tool or technology that connects people.” I’ve been thinking about [...]

Alan Wolk, The Big TT, is on a roll. Today he put a great post together on the “tiny bubbles” that we all seem to live in. He points out that while most of us are on the front edge when it comes to social media, new marketing, and web 2.0, the majority of internet [...]