Archive for the ‘Web 2.0’ Category



Pork and Memes

May 23rd, 2008 | Web 2.0 | Matt | No Comments

You’ve probably seen this already, but just in case, here’s Weezer’s internet zeitgeist stuffed “Pork and Beans”



“If Twitter Is Down, How Can We Twitter About it?” And 15 Other New Marketing Paradoxes

May 21st, 2008 | New Marketing, Web 2.0 | Matt | No Comments

If Twitter is down, then how can we Twitter about it? Why do early adopters tell everyone they know about the next big thing, and then complain when everyone starts using it? Is it still a wiki if only one person edits it? If you accept a friend request from someone you hate, does that [...]



Don’t Be A Fat Kid In Skinny Jeans

May 8th, 2008 | New Marketing, Web 2.0 | Matt | 4 Comments

Sometimes you really can’t follow the trends. I’m not quite what you’d call a small person. And as such, this whole hipster/skinny jean trend is killing me. Think of an apple stuck on top of two toothpicks. Not a very exciting picture. But the important thing is that I recognize this. You won’t see me [...]



A Simple Answer

April 21st, 2008 | New Marketing, Web 2.0 | Matt | 1 Comment

It’s very easy to blame something on the numbers. It’s also very easy to say something isn’t worth it, and to ask questions like – How many of my customers really blog? How many of them listen to podcasts? How many are into Facebook? How many of them are on Twitter? But in the end [...]



How To Explain Web 2.0 To (Just About) Anyone

April 15th, 2008 | Web 2.0, Web Sites | Matt | 7 Comments

Have you ever tried to explain something new or “web 2.0″ to someone only to be met with a blank stare? Yeah, me too. Well have no fear, you can put your buzzwords away. Just use this handy guide as a reference. Also, I highly encourage you to put your revisions/additions in the comments (oh [...]



Creativity Versus Credibility

March 26th, 2008 | Web 2.0 | Matt | 3 Comments

One of the biggest criticisms of blogs is their lack of credibility. The fact that anyone who wants to can get their ideas out there has been both a blessing and a curse. But I think that when most people make the credibility argument, they’re missing the point. A lot of the content on blogs [...]



Facebook’s New Ad Model? You Have To Be Cool

November 15th, 2007 | Advertising, Branding, Web 2.0 | Matt | 2 Comments

Now here’s some new marketing for you. Facebook recently announced it’s new advertising model, one that lets you “connect” directly with brands. To paraphrase the process: You can now become a “fan” of a brand (or music group, restaurant, web site, etc.) via your profile. Facebook then lets your friends know, along with a socially [...]



Why Metrics Are Irrelevant

October 29th, 2007 | New Marketing, Viral Marketing, Web 2.0 | Matt | 4 Comments

…in social/emerging media, that is. I’ve been doing a lot of reading on the need/quest for discovering a new way to measure social media and interaction and have come to one conclusion: No one has come to any conclusions. No one is sure what to measure, or how to measure it. But they seem determined [...]