Have you ever tried to explain something new or “web 2.0″ to someone only to be met with a blank stare? Yeah, me too. Well have no fear, you can put your buzzwords away. Just use this handy guide as a reference. Also, I highly encourage you to put your revisions/additions in the comments (oh [...]

Normally the front page of Amazon.com is filled with product recommendations, sales, and more recently a showcase for their e-book reader, the Kindle. But today all the front page has is a note from the Founder/CEO Jeff Bezos explaining the high level of demand and how it’s causing Kindle shortages. Standard corporate line sort of [...]

And by you, I mean your website of course. Much like my home town of Philadelphia (according to Travel and Leisure Magazine), the web is an ugly place. Don’t believe me? Spend about 15 minutes going through StumbleUpon and you’ll run in to bad design that ranges from mildly unattractive to downright offensive. It just [...]

I joined Facebook in October or November of 2004 – less than a year after it’s inception – so I guess you could say that I’m “old school” when it comes to the social network du jour. I’d usually consider myself an early adopter, but being midway through my sophomore year at PSU, it was [...]

Social media is everywhere recently. It’s almost hard to call yourself respectable marketer if you don’t know the in’s and out’s. So to hone your social media skills, here’s 5 questions about Digg with social media analyst/blogger and uber-digger Muhammad Saleem. How did you get into Digg? I don’t recall exactly how but it was [...]

Now I’m sure this kind of thing has been said before, but I feel that there’s more to the search engine optimization (SEO) industry than meets the eye. If you’re running a website or a business today, there’s no doubt you’ve heard of SEO. The industry, which appeared to have sprung up overnight, is booming. [...]

I must have missed the boat on MySpace. I know the network is huge, but it’s full of spam, fake friend invites, and bad ads. Plus it’s really, really ugly. If you’re an organization trying to establish a consistent brand or image, there are much better options when it comes to social networking. To illustrate [...]

Part of being a good New Marketer is seeing around the corner. That means getting on trends, technology, and cool new stuff early. I’ve been invited to the Pownce (a “twitter-killer” from Kevin Rose of Digg among others) and I have a handful of invitations to pass along. If you’d like an invite, email me [...]