http://www.mattjmcd.com - Ideas on Marketing, Design, and Technology from Digital Strategist Matt J McDonald Wed, 17 Feb 2010 02:54:29 +0000 http://backend.userland.com/rss092 en This is some eye-opening stuff. In one of his recent posts, Mitch Joel showcases a video from Google where they go out in the Jay Leno "Jay Walking" style and ask people on the street a (seemingly) simple question. In this case the question is: What is a browser? That's kids ... http://www.mattjmcd.com/2010/02/everyone-knows-that-right/ Wow this is great stuff. View more presentations from Zeus Jones. One thing this got me thinking about was the fact that to be "social" doesn't necessarily mean you have to tweet or have a Facebook page. If you offer services or technology that works with, augments, or improves inherent social behavior, ... http://www.mattjmcd.com/2010/02/social-via-antisocial-zeus-jones-preso/ As I tweeted this morning, Alan Wolk more-or-less read my mind today with this post titled Interaction Burnout. He gets into what I call "bad metrics" here Much of this unnecessary patter is due to the unrealistic expectations brands (and the agencies and consultants that enable them) have for social media. ... http://www.mattjmcd.com/2010/02/over-interactive/ Faris Yakob put some really good thoughts together in his post about Google's Superbowl advertising spot. His main point is that the ad wasn't necessarily about Google Search, but more of a proof of concept for their advertising (which includes search ppc, television, etc.). Google has been trying for years to ... http://www.mattjmcd.com/2010/02/the-platform-is-the-process/ Well, it's official. As of April 15th, Microsoft will be discontinuing the online Xbox Live service for the original Xbox. My first response: Really? People still play games on the first Xbox? In a message on the official Xbox blog, Marc Whitten wrote: There’s no greater example of the power of the ... http://www.mattjmcd.com/2010/02/community-and-stubborness-original-xbox-loses-live/ I'm pretty sure there's a low percentage of people that free-associate "wireframes" with "kick ass!", but they probably haven't seen this video yet. How's your mind? Blown? http://www.mattjmcd.com/2010/02/and-you-thought-wireframes-werent-awesome/ Despite some really good digital marketing/social media books out recently from the likes of Mitch Joel, Chris Brogan/Julien Smith, Tamar Weinberg, (soon to be) Greg Verdino, etc., There are still a bunch of bloggers I'd like to see put something into print. Here's my short list. Feel free to add ... http://www.mattjmcd.com/2010/01/6-bloggers-i-hope-write-a-book-and-why/ Well ANM readers, I've done it. I've gazed into my patented ANM Brand Crystal-Ball-o-Matic-atron and have divined my most popular posts of the UPCOMING YEAR! Read on if you like having your mind blown. 1) Something about Twitter. 2) Something about "Social Media Gurus" 3) Something about something we all think might ... http://www.mattjmcd.com/2010/01/my-top-7-posts-for-2010/ A lot has been said about Barnes and Noble's new eBook reader, nook. It's got a lot of innovative features, and it looks to be the first legitimate contender to the Amazon Kindle, the current king of the castle. One feature that's been getting a lot of press is the "LendMe" ... http://www.mattjmcd.com/2009/12/why-the-nook-misses-the-point/ I really like how Target is taking a play out of Disney and Dreamworks' book here. And that play is the "something for everyone" humor. Just like the way that Disney and Dreamworks sneak in jokes written for the parents in kids movies, Target has managed to craft an ad ... http://www.mattjmcd.com/2009/12/target-masters-the-double-message/