http://www.mattjmcd.com - New Marketing Ideas With a GenY Perspective from Matt J McDonald Mon, 30 Jun 2008 12:52:08 +0000 http://backend.userland.com/rss092 en Phillies 2nd Baseman Chase Utley is slumping hard. The perennial all-star was in the middle of a great season, and then all of a sudden, things weren't going his way. I'm sure you know the feeling. Maybe not belting home runs in a major league ballpark, but going into a ... http://www.mattjmcd.com/2008/06/5-slump-busters/ As in "get it while the gettin' is good". Rock on. 10 Ways to Build Your Brand in a Weakened Economy - BrandCurve Social Media Strategy - Aligning Goals and Measurements - Chris Brogan Missed Marketing Opportunities - Conversation Agent Has Web 2.0 mainstreamed? - Jaffe Juice Brands + Amplification = Influence - Logic + ... http://www.mattjmcd.com/2008/06/the-gettin-is-good-62208/ Via Greg Verdino. Just like AdmCom says with it's Year of Creativity - All you need is a really cool business card. Create your own here. http://www.mattjmcd.com/2008/06/who-i-might-be/ That's really what it all boils down to. We give people reasons to visit a web site. We give people reasons to tell a friend about a great product. We give people reasons to try something outside their comfort zone. We give them reasons to keep clicking through, to read ... http://www.mattjmcd.com/2008/06/we-are-in-the-business-of-reasons/ -Develop a Strong Personal Brand Online Part 1 - Chris Brogan -Develop a Strong Personal Brand Online Part 2 - Chris Brogan -How Connected Should You Be? - Brian Branca -How to Get a Custom Blog or Website Design on a Small Budget - Blogging Expertise -How to Write a Business Recommendation - Conversation ... http://www.mattjmcd.com/2008/06/17-more-posts/ I knew something was up when that low budget, semi-confusing commercial for Octagon Global Recruiting ran during the last 15 minutes of the season finale of LOST. I'm a big fan and to me everything about it screamed Dharma Initiative. Apparently I wasn't the only one, seeing as how the ... http://www.mattjmcd.com/2008/05/octagon-global-recruiting/ But it sure does look like it. I love hardcore gaming PC's. I don't know, but there's just something about a computer with enough horsepower to run a small country that appeals to me. For a long time, these gaming computers looked just like their mundane cubicle-dwelling counterparts. If you think about ... http://www.mattjmcd.com/2008/05/no-sir-your-gaming-pc-does-not-take-flight/ You've probably seen this already, but just in case, here's Weezer's internet zeitgeist stuffed "Pork and Beans" http://www.mattjmcd.com/2008/05/pork-and-memes/ If Twitter is down, then how can we Twitter about it? Why do early adopters tell everyone they know about the next big thing, and then complain when everyone starts using it? Is it still a wiki if only one person edits it? If you accept a friend request from someone you hate, ... http://www.mattjmcd.com/2008/05/if-twitter-is-down/ Synthesis is one of the best things about marketing. Take two separate ideas and slam them together to get some great new thing. So here's my Idea Mashup of the week. Paul Isakson + Valeria Maltoni. First off, if you haven't seen Paul Isakson's The Future of Advertising + Marketing, then ... http://www.mattjmcd.com/2008/05/idea-mashup-isakson-maltoni/