MattJMcD via the Internet » ads http://www.mattjmcd.com Ideas and Actions from Matt J McDonald Fri, 20 May 2011 02:12:53 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 Target Masters The Double Message http://www.mattjmcd.com/2009/12/target-masters-the-double-message/ http://www.mattjmcd.com/2009/12/target-masters-the-double-message/#comments Wed, 16 Dec 2009 22:29:34 +0000 Matt http://www.mattjmcd.com/?p=1018

I really like how Target is taking a play out of Disney and Dreamworks’ book here. And that play is the “something for everyone” humor. Just like the way that Disney and Dreamworks sneak in jokes written for the parents in kids movies, Target has managed to craft an ad speaking directly to parents, while still not cluing kids in on anything.

Plus it’s pretty funny to too.

]]> http://www.mattjmcd.com/2009/12/target-masters-the-double-message/feed/ 1 You Think [Marketing] Is About Feeling Good? http://www.mattjmcd.com/2009/03/you-think-marketing-is-about-feeling-good/ http://www.mattjmcd.com/2009/03/you-think-marketing-is-about-feeling-good/#comments Fri, 20 Mar 2009 17:04:39 +0000 Matt http://www.mattjmcd.com/?p=704 I love the Phillies, Jimmy Rollins, and everything about this.

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