Faris Yakob put some really good thoughts together in his post about Google’s Superbowl advertising spot. His main point is that the ad wasn’t necessarily about Google Search, but more of a proof of concept for their advertising (which includes search ppc, television, etc.). Google has been trying for years to help advertisers think about [...]

More great stuff from Sir Alan Wolk today (knighthood mine) in the form of these two really good charts. Take a quick look, and then we’ll talk. I think the biggest thing here is the move from passive to active. With ads (typically) we are passive recipients of a neatly packaged “moment” designed to elicit [...]

[Graduated from my idea incubator, The New Necessary] Saw this at the Minneapolis Airport on my way home from Montana the other day. Does it make me want Travelers Insurance? Not really. Does it promote the position they’re going for? I’d say yes. Did it get my attention? Absolutely. What matters?

Not only is this a cool commercial from Bacardi (plays very well off the “timeless” vibe), but it has a great song. In fact, the song is what stuck with me even after the ad was over. It was that “Wow, I’m going to go look that up right now” type feeling that I’m sure [...]

Today, Alan Wolk had a great post on creativity, and whether it still matters because good products sell themselves. He makes a lot of good points (as usual), but I think a big takeaway is something he just glances over. He talks about how if you dig strawberries and Cherrios, then you’ll probably like Strawberry [...]

And so are you. And pretty much everyone else you know. And despite what some people (get a job, hippies!) might say, it’s not really a bad thing. If not for the advertising, I wouldn’t have remembered what day Grand Theft Auto IV was coming out. I’m almost positive I would have never discovered The [...]