A New Marketing

And so are you. And pretty much everyone else you know.

And despite what some people (get a job, hippies!) might say, it’s not really a bad thing.

If not for the advertising, I wouldn’t have remembered what day Grand Theft Auto IV was coming out. I’m almost positive I would have never discovered The Ting Tings without the newest iPod commercial (see below). It’s this element that usually goes unnoticed, but it’s actually the most important part.

I know that the point of advertising is to sell, but I think we’ve come to a point where it needs to be more that that. It needs to be useful. We’re here because people don’t want to see/read/hear ads. Think I’m lying? Check out the numbers of DVR and satellite radio owners. Ask the average person how they feel. It sure ain’t pretty.

So where does that leave us?

Well, a very tricky place, it seems. How do we pitch our product and provide value at the same time? Perhaps a change of priorities is in order. What would be really interesting is if we focused first on providing value to people, and also manage to get our product/service/company into the picture.

But hey, if that doesn’t work, we could always bombard people with as many ads as humanly possible and try to keep shouting until they can’t possibly ignore us anymore. That’s gonna work too right?