As I tweeted this morning, Alan Wolk more-or-less read my mind today with this post titled Interaction Burnout. He gets into what I call “bad metrics” here Much of this unnecessary patter is due to the unrealistic expectations brands (and the agencies and consultants that enable them) have for social media. Where, in a misguided [...]

Despite some really good digital marketing/social media books out recently from the likes of Mitch Joel, Chris Brogan/Julien Smith, Tamar Weinberg, (soon to be) Greg Verdino, etc., There are still a bunch of bloggers I’d like to see put something into print. Here’s my short list. Feel free to add yours in the comments. David [...]

More great stuff from Sir Alan Wolk today (knighthood mine) in the form of these two really good charts. Take a quick look, and then we’ll talk. I think the biggest thing here is the move from passive to active. With ads (typically) we are passive recipients of a neatly packaged “moment” designed to elicit [...]

Today, Alan Wolk had a great post on creativity, and whether it still matters because good products sell themselves. He makes a lot of good points (as usual), but I think a big takeaway is something he just glances over. He talks about how if you dig strawberries and Cherrios, then you’ll probably like Strawberry [...]