Does your business or organization have a personality? No? Not really? Well, you better get cracking. Because it seems to me that, except in special situations, people don’t think of businesses in “business terms”. This seems to be an anomaly, because we think of other things such as clothing (flashy, sturdy, trendy), technology (revolutionary, useless, [...]

What gap does your brand fill? Status Symbol – Rolex, Mercedes-Benz, Prada Facilitator – Facebook, WordPress, Google Identifier – Philadelphia Eagles, Xbox 360, Harley-Davidson Loyal Friend – Coca Cola, Tylenol, Moleskine Experiment – Segway, Under Armour, Smart Car Rebellion – (formerly) Apple, Hendricks Gin, Doc Martins

If you’re brand isn’t on Twitter, then check out these posts to get you up to speed. If you’re already on Twitter, then congratulations. You’re already well on your way to developing a solid new media presence and most importantly, connecting with your market. However, there are a few things that every brand can do [...]

The above statement might not seem like breaking news, but when you look at the way a lot of brands act, it might be less understood than you think. In a post that should be required reading for any digital marketer, Alan Wolk tells everyone, “Your Brand Is Not My Friend“. He maintains that unless [...]