Does your business or organization have a personality? No? Not really? Well, you better get cracking. Because it seems to me that, except in special situations, people don’t think of businesses in “business terms”. This seems to be an anomaly, because we think of other things such as clothing (flashy, sturdy, trendy), technology (revolutionary, useless, [...]

What gap does your brand fill? Status Symbol – Rolex, Mercedes-Benz, Prada Facilitator – Facebook, WordPress, Google Identifier – Philadelphia Eagles, Xbox 360, Harley-Davidson Loyal Friend – Coca Cola, Tylenol, Moleskine Experiment – Segway, Under Armour, Smart Car Rebellion – (formerly) Apple, Hendricks Gin, Doc Martins