MattJMcD via the Internet » case studies http://www.mattjmcd.com Ideas and Actions from Matt J McDonald Fri, 20 May 2011 02:12:53 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 Some Quick Thoughts on Motrin http://www.mattjmcd.com/2008/11/some-quick-thoughts-on-motrin/ http://www.mattjmcd.com/2008/11/some-quick-thoughts-on-motrin/#comments Wed, 19 Nov 2008 02:41:38 +0000 Matt http://www.mattjmcd.com/?p=450 If you haven’t heard about all this hooplah then just google “moms and Motrin” to find out the whole story.

In any event, I just wanted to quickly weigh in with my required post on the subject.

  1. It looks like, in hindsight, that a bigger deal was made of it than necessary. The immediacy of the new channels (blogs, Twitter, etc.) allowed people to broadcast their shock! and outrage! immediately without much thought.
  2. Motrin really only pissed off a small subset of people. This whole snafu isn’t really going to hurt their bottom line, and in reality it will probably give the brand more exposure.
  3. As Alan Wolk pointed out, they didn’t really anticipate a firestorm over the ad. There were no Hitler jokes, no partial nudity, etc. I’m sure no one thought “Wow, this could kick up some dust! Let’s go with it any way!”
  4. Right or wrong, Social Media experts are going to be citing this as a case study for a while.
  5. You’re going to piss some people off sometimes. It’s just going to happen that way.
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