I’m not sure I’m the only one who feels this way, but does it seem to you like every. single. person. on twitter is a “social media expert” or “web 2.0 guru” or something to that effect. I swear there should be one of those random title generators for this stuff. According to this.. I’m a… New Web Wizard! or The 2.0 Aficionado!

Now it’s not that I don’t believe there are true “experts” in social media, I do. And I’m defining “expert” here as someone who knows more than almost everyone else in a given field. Yes, I know social media is still evolving and changing, and we’re generally making up the rules as we go. That being said I still think that there are individuals out there that know more, have done more, and inspire more than 95% of us.

The funny thing is, many of the people that I would consider leaders in this space never say “social media expert” or something similar anywhere on their blog/profile/etc. People just know who they are.

So the problem is this: If experts lead the rest of us, and everyone is an expert, then who are they leading?