A bold claim, I know. But let’s look at the facts. Here’s the Twitter DM stacked up against some communication rivals. Twitter DM Pro: Short. Good signal/noise ratio (except auto DMs). Not real time. Easy introduction medium. Good for cutting through the clutter of email. Con: The Auto DM Verdict: Best Communication Medium in The [...]

Brevity shows wit and clarity. Length shows intelligence and depth. Make sure you use a little of both.

Lesson of the day: Make sure your market understands you.

Synthesis is one of the best things about marketing. Take two separate ideas and slam them together to get some great new thing. So here’s my Idea Mashup of the week. Paul Isakson + Valeria Maltoni. First off, if you haven’t seen Paul Isakson’s The Future of Advertising + Marketing, then do it. Now. A [...]