People that know the basics, and people who are still learning them.

And, in general, people who know the basics are looking for more advanced stuff, and people still learning will soak up as much of that as possible.

Yes, there is a small “middle” section in that group. A segment of people that have a good grip on some, but not all, of what they want to know. But I think that group is constantly in flux, because with a lot of social media, once you “get” the way something works a lot of other things suddenly make sense.

This segmentation matters because you have to understand who you’re talking to.

If you’re a social media blogger, you have to decide if you’re going to cover the basics (and do a great job like Mack Collier, Chris Brogan, and Jason Falls) or push the envelope with higher level thinking (like Alan Wolk, Greg Verdino, Paul Isakson, and Valeria Maltoni).

If you’re writing instructions, or explaining your new web service, you have to understand if people get the concept of “friending” or “tweeting”.

I’d like to think that I fall somewhere in the middle on this blog. Where are you? What kind of content do you look for?