Synthesis is one of the best things about marketing. Take two separate ideas and slam them together to get some great new thing. So here’s my Idea Mashup of the week. Paul Isakson + Valeria Maltoni. First off, if you haven’t seen Paul Isakson’s The Future of Advertising + Marketing, then do it. Now. A [...]

And so are you. And pretty much everyone else you know. And despite what some people (get a job, hippies!) might say, it’s not really a bad thing. If not for the advertising, I wouldn’t have remembered what day Grand Theft Auto IV was coming out. I’m almost positive I would have never discovered The [...]