From a fortune cookie I got recently: It’s easy to make the decision to do some “new marketing”. Just take a small budget for “blogs, social media, and stuff like that” and stand back and wait for it all to go viral. What’s tough is the follow through, getting beyond that initial commitment to the [...]

I’m going to give you a little insight into the immortal cage-match death struggle that is Clever vs. Shocking. Clever wins. Sure Shocking might get you that first time and you say “Gasp! I have been taken by this shocking marketing message!,” but after that it starts to lose its punch. When you know something [...]