Tag Archive for 'Links'

Clever > Shocking (and some links!)

Published
by
Matt
on Oct 13, 2008
in Links and New Marketing
. 8 Comments


I’m going to give you a little insight into the immortal cage-match death struggle that is Clever vs. Shocking.

Clever wins.

Sure Shocking might get you that first time and you say “Gasp! I have been taken by this shocking marketing message!,” but after that it starts to lose its punch. When you know something shocking is coming, well, it’s not that shocking anymore. Remember those VW commercials? Blew my mind first time I saw it, but after a while you were already braced for impact.

But Clever doesn’t lose it’s appeal the same way. After the “Oh my!” and “Wow!” is gone from the Shocking, people are still thinking about Clever. Clever makes you smile 20 minutes later when you think “Damn, I wish I thought of that!”

So remember, if you want to get people’s attention, be shocking. If you want them to remember your message, be clever.

In honor of the Clever. Here’s a few great things you should read.
- Influencers can be MADE. Passion can’t. - Brains on Fire Blog
- The Brand is in Your Head - Conversation Agent
- My IMS08 session: r u ready? (new video) - Greg Verdino
- Unconventional Marketing - David Armano
- Facebook Group And Brand Page Best Practices - Social Media Explorer
- Please, Sir, May I Have Some More (Budget)? - Scott Monty
- Recession Brass Tacks - The Buzz Bin

Weekend Hootenanny

Published
by
Matt
on Aug 10, 2008
in ANM, Links and Web 2.0
. 0 Comments

Hey Gang. Just wanted to take a quick second to say thank you for taking the time to stop by and check this out. I really do appreciate it. Now on to the fun!

Social Media on Alltop!
Alltop, confirmation that I kick ass
I’m really excited about this. Late last week I was chosen by the good people over at Alltop to be a part of their Social Media section. I’m pretty honored to be in such esteemed company. They’re the big guns, people.



Age of Conversation 2!

So pumped for the new AOC! Hopefully you’ll all rush like wild-people to pick up a copy when it comes out. And then immediately hit up my chapter entitled “i>I”. Check out the new cover by David Armano. Head here for the details.



Some posts to blow your mind.
Some of the best from this past week

-Help Us, Help You - Marketing In Traffic by Brian Branca
-Stuff that i learned on tour: workplace culture. - Darryl Ohrt at Brand Flakes For Breakfast
-Hate to tell you, but Web 1.0 was social too. - by “The Verdino”
-If You Can’t Beat Them, Be Them? - by David Armano
-Introducing The Conversation Prism - by Brian Solis
-Kids Still Love TV. (Ice cream too) - by Alan Wolk at The Toad School

The Gettin’ Is Good 6.22.08

Published
by
Matt
on Jun 22, 2008
in Links
. 4 Comments

As in “get it while the gettin’ is good”. Rock on.

10 Ways to Build Your Brand in a Weakened Economy - BrandCurve

Social Media Strategy - Aligning Goals and Measurements - Chris Brogan

Missed Marketing Opportunities - Conversation Agent

Has Web 2.0 mainstreamed? - Jaffe Juice

Brands + Amplification = Influence - Logic + Emotion

“Atomize” Your Content: Share in Small Bits - PR Squared

Who Even Are You? Facebook Friend Request Etiquette - Social Honeycomb

How well do you know your audience? - The Viral Garden

17 More Posts That Will Make You A Better New Marketer

Published
by
Matt
on Jun 2, 2008
in Links
. 3 Comments

-Develop a Strong Personal Brand Online Part 1 - Chris Brogan

-Develop a Strong Personal Brand Online Part 2 - Chris Brogan

-How Connected Should You Be? - Brian Branca

-How to Get a Custom Blog or Website Design on a Small Budget - Blogging Expertise

-How to Write a Business Recommendation - Conversation Agent

-How To: Write a Really Crappy Business Blog - Conversation Marketing

-Social Feed Aggregators - Whitney Hess

-Twitter is the watercooler of a new era - CrapHammer

-Add Equal Parts Business and Culture. Blend until Smooth. - Alex Hillman

-The “you test” for social media agencies - Greg Verdino

-The One Video All Marketers Should Watch - David Armano

-Brand Building in the “Application Economy” - Paul Isakson

-Social Media in Plain English - Todd Andrlik

-Add Spark to Your Writing With These 3 Simple Tweaks - Copyblogger

-Potential Employers Are Watching You - Social Media Explorer

-Free Advice - Alan Wolk

-Thinking about Danny Devito - Seth Godin

How To Explain Web 2.0 To (Just About) Anyone

Published
by
Matt
on Apr 15, 2008
in Web 2.0 and Web Sites
. 6 Comments

Have you ever tried to explain something new or “web 2.0″ to someone only to be met with a blank stare? Yeah, me too. Well have no fear, you can put your buzzwords away. Just use this handy guide as a reference.

Also, I highly encourage you to put your revisions/additions in the comments (oh how web 2.0 of me!)

Blogs - Like online journals that put new content first.

Craigslist - Just like newspaper classifieds, but online.

del.icio.us - Let’s you attach keywords called “tags” to sites. Like putting post-its in a magazine.

Digg - Someone submits a story, and if you like it you vote for it. The stories with the most votes end up on the front page.

Facebook - It’s like an online personal directory where you can connect with people, share photos, join groups, etc.

Feedburner - Lets you manage and track your blog’s RSS feeds.

Flickr - It’s an online photo album that you can share with other people.

Friendfeed - Makes it so your friends can’t pick their nose without you knowing.

Google Docs - Lets multiple people edit a text document that’s saved online.

Last.fm - Internet radio that plays music based on your prefrences.

LinkedIn - It’s like your business Rolodex, but online.

MySpace - You know your hot friend? Well this is her fat ugly cousin.

NetVibes - Lets you pick a home page with the content you want (also see iGoogle).

RSS - It’s like an email subscription that goes to your reader instead of your email account.

Squidoo - Easily build one page on a topic.

StumbleUpon - You pick categories and it takes you to a random page. If you like it you give it a thumbs up.

Technorati - Ranks and indexes blogs based on “authority”. Shows most popular blogs.

Threadless - T-Shirt company that relies on it’s active community.

Twitter - It’s like mass text messaging but you choose whose messages you see.

Wikipedia - Just like a regular encyclopedia, but one that anyone can edit.

YouTube - A free place people can put videos online.