Tag Archive for 'model'

A Brand Purpose Model

Published
by
Matt
on Jan 12, 2009
in Branding and New Marketing
. Comments

What gap does your brand fill?

Status Symbol - Rolex, Mercedes-Benz, Prada

Facilitator - Facebook, Wordpress, Google

Identifier - Philadelphia Eagles, Xbox 360, Harley-Davidson

Loyal Friend - Coca Cola, Tylenol, Moleskine

Experiment - Segway, Under Armour, Smart Car

Rebellion - (formerly) Apple, Hendricks Gin, Doc Martins