Posts Tagged ‘New Marketing’



An Opportunity In Game Marketing

January 19th, 2009 | New Marketing, gaming | Matt | No Comments

Have had this idea for a little while. Thought I’d throw it out there to see if anyone is interested in doing something like this. With the economy in it’s current state, many game developers/publishers are either downsizing or closing their doors all together. However, indie game studios have seen some solid growth. Games like [...]



The Moment of Float

October 23rd, 2008 | New Marketing, social media | Matt | No Comments

From a fortune cookie I got recently: It’s easy to make the decision to do some “new marketing”. Just take a small budget for “blogs, social media, and stuff like that” and stand back and wait for it all to go viral. What’s tough is the follow through, getting beyond that initial commitment to the [...]



We Are In The Business Of Reasons

June 11th, 2008 | Marketers, New Marketing | Matt | 1 Comment

That’s really what it all boils down to. We give people reasons to visit a web site. We give people reasons to tell a friend about a great product. We give people reasons to try something outside their comfort zone. We give them reasons to keep clicking through, to read the instructions, or to just [...]



17 More Posts That Will Make You A Better New Marketer

June 2nd, 2008 | Links | Matt | 3 Comments

-Develop a Strong Personal Brand Online Part 1 – Chris Brogan -Develop a Strong Personal Brand Online Part 2 – Chris Brogan -How Connected Should You Be? – Brian Branca -How to Get a Custom Blog or Website Design on a Small Budget – Blogging Expertise -How to Write a Business Recommendation – Conversation Agent [...]



“If Twitter Is Down, How Can We Twitter About it?” And 15 Other New Marketing Paradoxes

May 21st, 2008 | New Marketing, Web 2.0 | Matt | No Comments

If Twitter is down, then how can we Twitter about it? Why do early adopters tell everyone they know about the next big thing, and then complain when everyone starts using it? Is it still a wiki if only one person edits it? If you accept a friend request from someone you hate, does that [...]



Don’t Be A Fat Kid In Skinny Jeans

May 8th, 2008 | New Marketing, Web 2.0 | Matt | 4 Comments

Sometimes you really can’t follow the trends. I’m not quite what you’d call a small person. And as such, this whole hipster/skinny jean trend is killing me. Think of an apple stuck on top of two toothpicks. Not a very exciting picture. But the important thing is that I recognize this. You won’t see me [...]