MattJMcD via the Internet » paying attention http://www.mattjmcd.com Ideas and Actions from Matt J McDonald Fri, 20 May 2011 02:12:53 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 Electronic Arts, Tiger Woods, and Jesus http://www.mattjmcd.com/2008/08/electronic-arts-tiger-woods-and-jesus/ http://www.mattjmcd.com/2008/08/electronic-arts-tiger-woods-and-jesus/#comments Thu, 21 Aug 2008 13:55:29 +0000 Matt http://www.mattjmcd.com/?p=249 No, it’s not the beginning of a bad joke. It’s a great story involving two of my favorite things, gaming and marketing, and could teach us all a thing or two. Here’s the details.

A little while back, a user named Levinator25 posted a video from the EA game Tiger Woods PGA Tour 2008. The video depicted a glitch in which Tiger Woods hit a miraculous shot, dubbed “The Jesus Shot” …from the middle of a pond. Most companies would either A)be completely unaware of this video’s existence, or B)do absolutely nothing about it. Not EA, and with Tiger Woods himself, here’s their response.

Glitch? What glitch?

Well played EA. Class dismissed.

originally found on Joystiq

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