As I tweeted this morning, Alan Wolk more-or-less read my mind today with this post titled Interaction Burnout. He gets into what I call “bad metrics” here Much of this unnecessary patter is due to the unrealistic expectations brands (and the agencies and consultants that enable them) have for social media. Where, in a misguided [...]

Allow me to start this off by blowing your mind. Just about all media is social media. That being said (and minds being blown), not all media is as intrinsically social as one another. I’ve broken down most types into 4 categories. Let’s take a look! Socially Passive Media This is the traditional stuff. The [...]

Blogging (WordPress, Blogger, etc.) Good For: Long-form content. Deep, detailed, insightful writing. Extensive discussion. Not So Good For: Spur of the moment and mobile posting. Verdict: A blog is at it’s best when it can showcase a clear, well defined thought, however it’s also the most versatile of the tools and can be used for [...]

1) Determine if Social Media is the right idea. This seems to be the tough one for a lot of people. I know there’s a push for marketers and business owners to jump into social, but it’s not always the best idea. Just because “everyone else is doing it” (which they really aren’t) doesn’t mean [...]

(Inspired by a conversation this morning w/ @tjeffrey at Hook) So if you’re reading this blog, I’m pretty damn positive that you noticed that Twitter and Facebook went down the other day. Funny how many forget (or just don’t know) that something just like the “Social Media Apocalypse” of 8/09 used to happen literally every [...]

OR Why You Don’t Have To Follow Through Forever Normally when you hear people giving advice or guidance about social media, a big point is “follow through” with all things you do. Now this is certainly good advice when it comes to starting a blog, or getting a social presence rolling, but I’m don’t believe [...]

Building a community is great and reaching out to your market is a smart idea, but to really make a difference there has to be an underlying purpose. If you set up all these interaction programs with no goals or objectives, it’s like saying you’re going to market to “people” so they “buy a lot [...]

Q: Will anyone ever be able to sell more candy using social media? A: (what do you think?)