It’s a common in social media to hear: “People are talking! About you! Better listen!”, but I’m wondering if that’s always the case. The entire “People Are Talking” idea certainly makes sense for bigger brands. Sure people are talking about Coca-Cola, and Nike, and Ford, but what about Every Man Jack? What about Optimum Nutrition? [...]

Just some thoughts (not rules) on what makes a good post on social media. Be informative from an ideological standpoint. This is where you let people know the basic gist of social media. The part where you advocate community building, engagement, interaction, and transparency. The “big picture”, if you will. Be informative from a practical [...]

So Twitter is catching on more and more (something I have mixed, albeit mostly positive thoughts on, but that’s another post all together), and I’ve been noticing something recently: I’m not sure I’m the only one who feels this way, but does it seem to you like every. single. person. on twitter is a “social [...]

1. Everyone thinks they are a social media expert. 2. Everyone is not a social media expert. 3. Not every company should have social media initiatives. 4. We’re all still figuring this out. 5. Conversations are important, but not as important as some people will have you believe. 6. Traditional advertising isn’t dead and won’t [...]

When it comes to people who care about Social Media (everything from blogs to Twitter, Flickr, Facebook, etc.) there are generally two types. People that know the basics, and people who are still learning them. And, in general, people who know the basics are looking for more advanced stuff, and people still learning will soak [...]

Note: This is a continuation of a post from yesterday titled “Digital Natives Are Not That Important“ The Conquistador If Digital Natives are people that have been born into it, The Conquistadors are the ones who worked hard to show up, and make no question about it, they run this town. If you’re reading this [...]

Note: This is the first part of a two part series. See part two here. If you’re at all active in the blogging/new media/technology/futurist/marketing/social media space, you’ve probably heard the term “Digital Native”. In case you’re not part of that 8 word super-slash, or just missed the boat, a Digital Native is someone that doesn’t [...]

If you stumbled over the title of this post, maybe it’s time to jack out of the matrix, Neo. I know that most people wouldn’t put “social media” and “offline” in the same sentence, but maybe that’s because only the best of the best social media efforts make it there. It’s funny because you hear [...]